Irishluck's Case Study in Ireland: How Mobile-Friendly Casino Sites Boost Engagement

Key Findings About Mobile-Friendly Sites

From our research and analysis, we found the following key findings:

1. Rise in Mobile Gaming

As of January 2024, 89.58% of the Irish population uses mobile internet, marking one of the highest mobile internet usage rates in Europe.

2. Quick Shift to Mobile Gaming

In 2020, three-quarters (75%) of Irish online gamblers aged 18-34 preferred playing on smartphones over desktops. The global pandemic brought this significant shift, and this indicates a growing trend that online casinos must cater to.

3. Mobile-Friendly Design:

Casinos like 22Bet, Luckydays, and Spinaway have succeeded in the Irish market due to their mobile-friendly designs. Key factors contributing to their success include responsive design, fast load times, and the availability of dedicated mobile apps. We talk about these success stories in more detail below.

Success Stories of Mobile-Friendly Irish Casinos 

Lucky Days Casino, Spinaway Casino, and 22Bet Casino have established solid presences in the Irish market using their mobile versions. They have each enjoyed a fast-growing customer base because their websites are designed for small screens and can be accessed on iOS and Android devices.

Before picking these 3 casinos, our team of 10 reviewers tested over 50 online casinos in Ireland on mobile devices with different screen sizes. We reviewed each site to judge how accessible and user-friendly it was based on specific criteria. All 3 operators had the best user experience possible during the test on our portable devices. For context, here are the things we looked at with a focus on 22Bet's success with its mobile platform:

1. Cross-platform compatibility

We visited the 22Bet website on a desktop to view its layout and features before trying it on smartphones. Using a web browser on an Android device and an iPhone, the website effectively mirrored the desktop version. All buttons were within easy reach, and none were oddly placed or missing. Scrolling through and navigating from one page to the next was a breeze, which was expected, considering it is an HTML5 website. We went further and visited the site on iPads and Android tablets with 7.9", 10.9", and 12.9" screens, respectively, as these are the screen sizes commonly used by tablet gamers. Like Luckydays and Spinaway, the 22Bet website fits each screen nicely and is easy to navigate.

2. Appearance

Unlike some of the casinos we tried, where the mobile version looked cluttered with icons owing to the desktop version's original design, 22Bet mobile was clean. There were no distractions, which made it easy for us to find games, make payments, contact customer support, and browse other features.

3. Load time

No page or game on the website took more than a few seconds to load. The only time we noticed a 1-minute delay was due to an internet disruption on one of the devices we tested with. That means that only slow internet and an outdated browser can negatively affect your experience using the 22Bet mobile web version on a smartphone or tablet.

4. Mobile-compatible games

22Bet website only features games from the best software providers. As such, most of these titles are designed to run on any mobile device you play with. We randomly tested table games, live dealer blackjack games, and Pragmatic Play's The Dog House Megaways successfully.

5. Mobile app

While all 3 operators have superb mobile websites, 22Bet takes the cake with its dedicated application for iOS and Android users. That makes it easy for Irish players to access the platform in 1 click from their mobile devices instead of first launching a browser. 

However, we did not find much difference between the app and the site, so the application is just an alternative for those who want even more convenience. You can do everything from signing up or signing in to claiming bonuses, playing games, and making payments with the app.

6. Gaming portfolio

The casino has not cut corners when it comes to the quality or quantity of games on its smartphone or tablet versions. Irish players get the same offerings available on the desktop site on mobile. That eliminates the need to wait in front of your computer when you need to play a specific game since no title has been reserved for computer screens only.

7. Bonuses

22Bet's mobile version also has a bonus program that provides everything available on the leading site. The operator sometimes offers mobile app-specific bonuses for new players, which is an added advantage for Irish players who opt for their dedicated app.

Key Mobile Design Choices That Enhance Mobile User Engagement

• Responsive and tactile buttons: All buttons should be large enough to tap quickly and provide precise visual and haptic feedback when pressed. This makes the controls intuitive and satisfying, encouraging Irish users to keep interacting.

• Simple, intuitive navigation: Menus should be easy to access and navigate with minimal taps or swipes. A well-positioned menu streamlines navigation, reducing friction and keeping users focused on the features they want and the core gameplay.

• Fast load times and smooth performance: Mobile websites should load quickly and run smoothly without lag or crashes, even on older devices. Consistent performance, like what we had with 22Bet, keeps players immersed and reduces frustration from technical issues.

• Clear, glanceable UI and text: The user interface should be clean so that important information is easily read. A polished, legible UI makes it easy for players to spot whatever information they need.

References

• Mobile Gambling

• Best Mobile Casino Sites in Ireland

• Predicted Mobile Internet User Penetration Rate in Ireland