Rating Guidelines

Why Are Rating Guidelines Important?

Rating guidelines help to provide a structure when evaluating online casinos using specific criteria. This way, we can ensure that all our ratings are transparent, consistent, and accurate. Irish casino players can rest assured that the ratings on our reviewed casinos provide them with reliable and objective information.

How We Rate and Review the Best Online Casinos in Ireland

First and foremost, we thoroughly investigate the online casinos in Ireland we work with before classifying them into easy-to-navigate categories on our website. This way, we can ensure that our reviews tick all the boxes and meet the strict compliance and review criteria we demand from our players. 

This guarantees maximum value for the reader. Every casino on Irishluck is filtered through a bulletproof testing facility. We check everything. 

We Analyse Data

After gathering the required data, the next step is to analyse it. We do this by following the below methodologies:

Wilson Score Interval

The Wilson Score Interval is a method based on maths where the range of possibilities is figured out for a particular situation. For Irishluck's content, we apply this method by not just looking at good or bad reviews, but we also take into consideration how many reviews there are to give us a more reliable outcome. This method gives a more accurate estimate of the true percentage, especially when you don't have a lot of data to work with or when the percentage is very high or very low. The Wilson Score Interval helps be sure that a casino with a high rating is truly liked by players, even if it doesn't have thousands of reviews.

Bayesian Averages

In simple words, Bayesian Averages help us find the average of something by not just looking at the average itself but also at how many people gave ratings or reviews. Instead of treating all ratings the same, Bayesian averages give more importance to items with more ratings. This ensures that sites with a small number of reviews are not penalised. It's especially handy for new casinos or sportsbooks that don't have many player reviews yet. This method helps make ratings more steady, giving a better idea of how good a site is right from the start.

Item Response Theory

The IRT is a way of understanding how good players are at winning or losing in games, considering how easy or hard the games are. The IRT involves some fancy math, but it helps us understand if the games are truly fair and can even change and adjust the ratings based on the gaming experience's good or bad.

Cluster Analysis

Cluster analysis helps us group similar casinos or sportsbooks together, making it simpler for users to find platforms that match their preferences. This method uncovers hidden patterns and similarities, improving our personalised recommendations. It's the way we organise our listings based on different casino features.

Predictive Modeling

As its name suggests, this model predicts future outcomes using past information. When it comes to gathering and analysing data for Irishluck, we use this method to figure out how happy customers will be or which new online casino will be a top hit. This helps us improve our ratings by knowing how the quality of the user experience might change over time. Our database has 2,000+ brands, and understanding their historical data helps us make more detailed predictions.

What do we look for when using this method?

1. Forecasting Trends: We are always on the lookout for new and upcoming trends and we aim to be the first or one of the first to find these trends. Irishluck looks at particular patterns, such as when playing particular games, to anticipate demand, and this also helps operators adjust their offers.

2. Customer Categorisation: By looking at patterns, we can segment customers into different categories based on their preferences, location and behaviour. This enables us to tailor our recommendations. For instance, if we find that players from Dublin prefer bingo casinos and players from Galway are more into sports, we can tailor our recommendations to them.

3. Risk Management: Here, we can manage the risk exposure depending on the risk associated with different outcomes.
   

The Monty Hall Problem

The Monty Hall Problem boils down to choice. It is based on the concept of probability and making decisions based on the information given. In the realm of online casinos, players are often faced with choices that involve risk assessment and probability. In blackjack games, players must decide whether they will stick with other original bets or adjust their strategy depending on the cards they were dealt. In a nutshell, when a player has a deep knowledge of the probability of the game, their decisions can influence their chance of success.

How does this apply to us analysing data? When we are faced with making decisions about the probability of an online casino becoming popular or the probability of winning a game, we apply reasoning and decision-making to uncover common patterns and make informed recommendations on recommending online casinos to Irish players.

Irishluck's Transparency Policy

At Irishluck, being honest and unbiased is at the core of who we are. Our transparency policy ensures that you know exactly how we rate things and why, which is explained on this page. We're upfront about any conflicts of interest or biases affecting our evaluations. Plus, we regularly review and update our policy to align with industry standards. Being transparent helps us build trust with you, our users, and everyone else we work with. If you're interested in learning more about our content creation process and how we stay transparent and unbiased, check out our editorial principles page.

How To Get Listed on Irishluck

Looking for more players to visit your site? If you are a casino but haven't seen your brand in our review pages and want to list your casino with Irishluck - reach out to us using the contact us page, or visit the list your casino page to find out more. We're always looking to make rewarding partnerships!