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A Complete Beginner's Guide To Matched Betting for Irish Players 2025

This page is written by
Siobhan Aslett
Siobhan AslettIrish Sportsbook Specialist
Fact Checked By
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Rebecca MackayHead of Content
According to our Editorial Guide

Best Matched Betting Sites in Ireland 2025

Check out the top-rated matched betting sites in Ireland, handpicked by our sports betting expert!

💡Each betting site has been carefully rated and vetted according to our rating guidelines.

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Calendar iconUpdated: March 27, 2025
From our latest rounds of checks, we've added kwiff Sportsbook, BetFred Sportsbook and QuinnBet Sportsbook to our exclusive Irish online casinos list.

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March 27, 2025

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What Is Matched Betting?

Matched betting is a way of using free bets and other offers (e.g. matched deposits) from online sports betting sites to secure a profit. If you’re used to betting on your favourite teams or players, this might feel a bit different, as it’s all about the maths rather than predicting who will win.

The process involves placing two opposing bets:

  1. One bet for a specific outcome to occur (back bet)

  2. Another bet against that outcome (lay bet).

This way, no matter what happens, one of your bets wins, covering any losses from the other with the free bet promotion.

💡 Matched betting takes careful planning to lock in a profit, so if you’re giving it a go, make sure you understand the process and follow the steps properly to avoid slip-ups.

sports betting

Understanding Matched Betting

Say a bookmaker is giving new customers a €20 free bet when they deposit €20. Here’s how you could turn that into a guaranteed profit:

Step 1: Qualifying Bet

First, you’ll need to place a qualifying bet to get started. Football betting sites often offer even odds on matches, so you might place a €20 bet on a game where either team has the same chance of winning. If Team A wins, you’ll get €40 back (including your stake). If they lose or the match ends in a draw, you lose your €20 stake.

Step 2: Lay Bet

Next, you’ll be placing a lay bet to offset the loss you’ve made. The aim is to find the odds for a team to win at 2.0. By doing this, you’ll effectively bet against Team A winning. If Team A wins, you'll lose €20 on your lay bet, but you'll win €20 from your back bet, resulting in a net profit/loss of €0. If Team A doesn't win (loses or draws), you'll win €20 from your lay bet, and that offsets the €20 you lost on your back bet. So, you won’t lose anything if you get things right.

Step 3: Free Bet

Now, you use your €20 free bet from the bookmaker. You repeat the process by placing a back bet and a lay bet on another sporting event, ensuring minimal loss or, ideally, a small profit.

By carefully repeating this process with different bookmakers' offers, individuals can accumulate profits over time without risking their own money.

Yes! Matched betting is completely legal in Ireland. Under the 1931 Betting Act, sports betting is fully permitted, and there are no specific laws against matched betting. If you’re using bookmaker promotions within the rules, there’s nothing illegal about it. It’s always worth keeping an eye on any changes in gambling legislation, but for now, you can use matched betting without any concerns.

How Do We Select The Matched Betting Sites?

A great matched betting site has a lot of important factors to consider. If you’re wondering what makes the cut, we look at the below 9 characteristics when deciding which sites make our list:

  1. Reputation and Trustworthiness

  2. Coverage of Bookmakers and Offers

  3. Automation Tools

  4. Customer Support

  5. User Interface Experience

  6. Subscription Cost

  7. Community and Forums

  8. Transparency and Clear Terms

  9. Safety and Security

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Reputation and Trustworthiness

We always make sure that each site we recommend has a solid reputation and is known for being reliable. We look for reviews and feedback from other users in order to gauge a site’s credibility and dependability.

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Coverage of Bookmakers and Offers

A good range of bookmakers and offers increases the chances of finding profitable opportunities. We’re always on the lookout for sites that cover a wide range of bookmakers and provide a range of promotions and bonuses to choose from.

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Automation Tools

Streamlining the betting process with automation tools can save time and effort. We’re talking about features like odds matching, bet calculators, and integrated betting exchanges, which can really help to save you time and also to ensure the accuracy of your matched bets. It’s important for us to find the sites that offer a few of these.

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Customer Support

Reliable customer support is a lifesaver for players if they run into any issues. We always look for sites that offer responsive and helpful customer support channels, such as live chat or email, to address any queries or concerns promptly. In fact, we go one step further by testing the support out for ourselves before we think about recommending it.

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User Interface Experience

The best-matched betting sites will always have clean layouts, clear navigation, and responsive interfaces so that the user experience is enjoyable and easy right off the bat. 

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Subscription Cost

We always consider the subscription cost of the site in relation to the value it provides. This means carefully evaluating whether the features and services offered justify the price.

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Community and Forums

Being part of an active community can enrich the matched betting experience. This is why we seek out sites that foster community engagement through forums or chat platforms where users can share insights, tips, and strategies, fostering camaraderie and learning opportunities.

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Transparency and Clear Terms

A top-matched betting site will always have clear and transparent terms, so you know exactly what you're getting into. This ensures there are no hidden surprises, and you can fully make the most of the offers without any confusion.

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Safety and Security

We only recommend matched betting sites that take your safety seriously, so you can be sure your personal info is kept secure. We make sure these sites have the right security measures in place, so you can relax and enjoy the experience.

How To Get Started With Matched Betting

Ready to get started with some matched betting? Check out our guide to help you set up your new betting account.

  1. Sign up: Pick a betting site, head to the homepage and hit the “Sign Up” or “Register” button. There’ll be a few details to fill out, like your details like email, date of birth, and address.

  2. Verify your account: Head into your email inbox and hit the link sent out to you from the bookie to confirm your email address. You might also have to confirm your phone number via SMS.

  3. Check the bonuses: Free bets and matched deposits are key to matched betting, so make sure to go to the promotions page of the site and find out what you can get when you sign up. Read the terms and conditions to know how to qualify for them.

  4. Deposit some money: Now that you’re verified, you can go to the cashier, choose a payment method and an amount, then follow the instructions on the screen to complete the payment. Make sure to check if there are any minimum (or maximum) deposit requirements.

  5. Explore your betting options: Go over to the sportsbook and check out the different sports and event market options you can bet on. This will help you to get an idea as to what you can bet on for your matched bets.

  6. Place your bets: Find some even odds so that you can place your qualifying bet and your lay bet. Then, click on the odds and enter the same amount for each of those bets with a view for them to cancel each other out. 

  7. Use free bets: If you've got free bets from bonuses, use them wisely! Make sure to check out the terms and conditions for these before you use them.

  8. Cash out your winnings: Once your bets have settled and you’ve played through any wagering requirements for your free bets, you can decide whether to cash out your profit or to keep playing.

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Key Strategies for Matched Betting

It’s always important to make sure that you know everything there is to know about matched betting before you get started so that you can get the best out of it when it’s time. Here’s a look at some of the tactics bettors employ at online bookies:

Back and Lay Betting

This is the most classic way of matched betting that we described earlier in this article. It involves placing bets both for and against a particular outcome, so you’ll effectively be covering all potential scenarios in order to lock in a profit.

Arbitrage Betting

Arbitrage betting capitalises on discrepancies in odds across different bookmakers, and this can enable bettors to place bets on all possible outcomes of an event to secure a profit regardless of the result. It’s tricky and opportunistic but it has been known to work.

Trading

Trading in matched betting involves buying and selling bets to maximise profits as odds fluctuate before an event begins. We’ll talk about that a little more in the Betfair Exchange section of this article later on.

Hedging

Hedging is a risk management strategy where bettors place additional bets to offset potential losses. It’s similar to traditional matched betting but a little more mathematical.

Matched Betting

This is just the overall term we use to describe the process we’ve been discussing in this guide. The most conventional form of matched betting starts with back and lay betting.

Scalping

Scalping entails quickly exploiting small price differentials to secure immediate profits, often achieved through rapid betting and trading.

Statistical Analysis

Here, you’ll be utilising statistical models and data analysis to make the best betting decisions. Get this right, and you could maximise your chances of good betting wins.

Bankroll Management

Effective bankroll management is absolutely key for long-term success. Always make sure that you set a budget for every online betting experience that you go into, and never spend more than you can afford to lose.

Matched Betting Pros and Cons

Let’s take a look at the best things about matched betting, as well as any drawbacks that you may need to consider.

  • 🏆 One of the key benefits of matched betting is that if you get it right, you could be locking in profits regardless of the outcome of a sporting event
  • 🚨 Matched betting is relatively low risk compared to traditional forms of gambling
  • 💸 Players get access to a wide range of bookmaker offers
  • 🧮 It relies on maths and not on luck
  • ⌛ While matched betting can be profitable, it can also take a lot of time
  • 😑 If you start making profits from the same bookies, you might find that they begin to put restrictions on your account
  • 😟 A single mistake in calculating bets or placing wagers can cause financial losses
  • 🪪 Needs initial capital to place qualifying bets

Is Matched Betting No Risk?

Matched betting is often described as a ‘get rich quick’ scheme, and while it might not be as simple as that, there’s something to be said about the reliability of the income. If you get it right, matched betting can be a great tool to get the best out of your online betting experience. However, small mistakes can be costly, and terms and conditions for bonuses can make using free bets awkward, so make sure to research things thoroughly before you begin. It’s also important to think about the legal side of things. While matched betting is legal in many places, laws and rules can change. Always be sure to keep an eye on any changes that might affect whether you can keep doing matched betting.

Useful Tools and Resources For Matched Betting

Matched betting can seem tricky at first glance, but there are tools out there that can help to simplify things. Here are a few to look out for:

1. Odds Matching Software

This software does the matched betting hard work for you by scanning different betting sites to find the best matches and calculate the most profitable bets. It's like having your own personal betting assistant!

2. Bet Calculators

Bet calculators take the guesswork out of how much to bet. They crunch the numbers for you, so you know exactly how much to stake to guarantee a profit. There’s really no need to stress about getting the maths right with these around.

3. Bankroll Management

Keeping track of your money is super important in matched betting. These tools help you manage your funds wisely, so you always have enough to cover your bets and expenses.

4. Matched Betting Forums and Communities

Get support and advice from fellow matched bettors in these online communities. Share tips, ask questions, and learn from others' experiences. This can help you find the right markets and to stay in control of your gambling habits.

5. Educational Resources

Whether you're new to matched betting or looking to up your game, these resources have got you covered. Find tutorials, guides, and articles to help you understand the basics and master advanced strategies.

6. Tracker Spreadsheets

Keep tabs on your bets and profits with these handy spreadsheets. They help you analyse your results, spot trends, and make smart decisions about your betting strategy.

Real-Life Example of Matched Betting in Ireland

Consider the big Premier League football clash between Manchester City and Liverpool, a fixture that’s particularly huge this season. Let's say you fancy Manchester City to clinch the victory. You’d just back them with a bet to win. If you're not convinced by Manchester City's chances, you could opt to 'lay' their victory instead. As long as the game ends in a draw or a win for Liverpool, your lay bet against Manchester City would secure a win.

It’s a little different in the world of matched betting. If that’s what you’re doing, you would back Manchester City to win on a conventional betting platform. And then at the same time, to hedge against other outcomes, you would ‘lay’ Manchester City on a betting exchange. Should Manchester City win the game, your back bet pays up. On the flip side, if they fail to secure the win, your lay bet comes up with the cash. To get the best out of matched betting, you’re going to want to look for free bets and promotions from betting sites. Fortunately, there are a whole lot of them out there, particularly in Ireland, where betting sites regularly roll out bonuses and promotions to bring in new players or keep hold of current ones. 

If you can get the free bets and the odds for the lay and back bets right, you’ll be well in the money with your matched betting. 

gaelic football betting

The Betfair Exchange Tactic Explained for Matched Betting

One key way that a lot of players use matched betting is through the utilisation of the Betfair Exchange. The Betfair Exchange is a separate part of the regular Betfair website, where players bet against each other rather than against the bookmaker themself. This creates a marketplace where odds are basically set by the players, and that often results in better prices compared to traditional bookies. The goal of matched betting is to cover all possible outcomes of a sporting event to ensure a profit. The Betfair Exchange works in a very similar way but potentially with a better chance of making some profit. You’ll start by placing a back bet on a market with a traditional bookmaker and, ideally, take advantage of a free bet or matched deposit while you do that to reduce your expenditure. 

Next, you’ll place a lay bet on the opposite outcome of the same event on the Betfair Exchange, and if this one comes in, you’ll likely land a large profit. If the other comes in, it’ll still land a profit, and perhaps a good one if you manage to land a free bet. Using the Betfair Exchange offers one key advantage. The odds on the Exchange are often more competitive than those offered by traditional bookmakers since they are set by users. Plus, there are some bonuses to check out if you don’t have an account there already.

How Much Money Can You Earn From Matched Betting?

Your earnings from matched betting depend on factors like time, effort, quality of offers, and your initial investment. If you're just starting, you can expect to earn between €500 and €1000 per month with little risk, provided you invest a decent amount upfront. As you get better at finding the best odds and offers, you could earn more, though it may involve a bit more risk.

Experienced matched bettors can make over €2,000 per month, but that requires more time and practice to master the strategy. Overall, matched betting can be a profitable side hustle but is unlikely to replace a full-time income for most people.

Our Verdict On Matched Betting

With the information in this guide, you’ll have everything you need to get started with matched betting. We’ve shown you the pros and cons of it to set your expectations and give you a handy guide on how to get started. But the most important piece of advice we can give is to take it slowly. Make sure you understand exactly what you’re doing before you spend any money so that you don’t run the risk of losing anything. The tools we’ve detailed in this article should go some way to helping you do that, but you’ll need to stay switched on to guarantee a profit when matched betting. 

Matched Betting FAQs

How profitable is matched betting?

Matched betting can earn you some decent cash if you get it right. Taking advantage of bookmaker promotions and using betting exchanges can help you to keep turning profits over time without having to risk losing money too much. The amount you can earn depends on various factors, including the number of available offers, the amount of cash you want to put in in the first place and the actual amount of time you can afford to spend on this. 

Are there risks involved with matched betting?

There are still some potential risks to be aware of in matched betting despite the fact that a lot of people claim it to be completely free of risk. One risk is human error, and that could be when you make mistakes in terms of calculations or placing the wrong bets. As well as that, there's always a chance that bookmakers could change their terms or void bets, although this is relatively rare in the grand scheme of things.

Can you lose on matched betting?

Matched betting is supposed to be a way of guaranteeing profits by covering all possible outcomes of an event. So, on paper, it’s not really possible to lose. However, there’s always a small chance that you’ll lose money because of human error or unforeseen circumstances. For example, if you make a mistake in your calculations or if a bookmaker voids a bet, you could incur losses.

What is matched betting in Ireland?

Matched betting in Ireland is just the same as it is in any other country around the world. It still involves taking advantage of bookmaker promotions and using betting exchanges to try to guarantee a profit. Ireland does have its own specific bookmakers and regulations, of course, but the fundamentals of matched betting are just the same. In fact, Ireland is a great place to be for matched betting fans because of all the awesome online bookies in the country.

Sportsbook Expert

Sports & sportsbook expert of 8 years. Specialising in a subject close to her heart, sports, Siobhan informs online sports betting fans about the latest news & best sports betting sites.

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